Discussion - Leaked Galaxy S27 prices make me want an iPhone 18

Article gayness level 9.9/10.

Then feel free to get an Iphone 18. Nothing wrong with that. Personally for me, I am not a fan of the Apple ecosystem and will would willing pay an additional $100 if necessary to remain on the Android ecosystem with a very comparable Samsung device. The S27 Ultra appears to be a very competitive choice compared to the Iphone 18 Pro Max. Of course we won't know for sure until the product is announced and tested.

If a bigger battery is part of the reason for the price increase, I'll gladly pay that.

This article is vague; if the price of the Galaxy 26 series went up, then the iPhone 18 series likely went up in price too—since both launched in 2026. If the price of the Galaxy 27 rises next year (2027), the iPhone 19 series will probably rise as well, due to the same costs for memory and everything else. ☝️

Ilia Temelkov, this article makes very little sense. Brand loyalty does not suddenly disappear because a phone costs $100 more. Consumers are generally buying into an entire ecosystem—not just one device.

There are essentially two dominant mobile ecosystems: Android and Apple. People choose the platform that fits their apps, accessories, cloud storage, watches, tablets, messaging, and years of saved data. They do not wake up, see a $100 increase, and dramatically abandon Samsung for Apple—or Apple for Samsung—because apparently their loyalty has a strict $100 limit.

Apple has raised iPhone prices repeatedly, yet iPhone customers continue lining up, upgrading, and defending the purchase like it is a family heirloom. Samsung customers are no different. If someone is invested in the Galaxy ecosystem, a price increase may be annoying, but it is hardly a shocking reason to switch brands entirely.

So yes, people notice higher prices. But pretending a modest increase automatically destroys consumer loyalty ignores how people actually buy technology.